Selected work.

South Staffs Water + Cambridge Water

The first comprehensive vulnerability forecast in the UK water sector.

Water companies are required to identify and support customers in vulnerable circumstances through the Priority Services Register. The register is populated reactively, and is rarely projected forward against demographic, health, or environmental trajectories. Without that projection, investment and support programmes risk leaving vulnerable people behind.

What the client asked for

South Staffs Water and Cambridge Water wanted a defensible, sector-leading view of vulnerability across their combined service areas, projected forward to 2040. The work was scoped with Sustainability First, who acted as intermediary and policy partner throughout.

What we did

KELP integrated Priority Services Register data with ONS Census and various health data from various sources. Each need code (age, health condition, mobility, mental health, communications, financial, life stage) was modelled with its own prevalence stratification, then projected forward against ONS population trajectories.

~2M customers covered
2040 projection horizon
45 Non-financial PSR covered

What was delivered

Baseline and projected need code datasets at LSOA resolution, detailed methodology, and recommendations now feeding the client's vulnerability strategy, targeted support design, and regulatory narrative. The full methodology and analysis are publicly available.

"KELP helped us deliver a sector leading view of our customer base Priority Services Register health needs. This insight has formed the backbone of the decisions made in our latest vulnerability strategy and will help us offer more pro-active and targeted support to our customers"

Nick Hollaway, South Staffs Water and Cambridge Water

What it led to

The vulnerability forecast is informing investment priorities, targeted support programmes, and regulatory submissions at South Staffs and Cambridge Water. The methodology has now been extended to a major UK Electricity Distribution Network Operator, scaling to three licence areas covering over eight million customers.

Selected research

Published methods in earth observation and AI.

Selected outputs from the founder's academic research portfolio. Each is independently published and peer-reviewed, and informs the methodological toolkit KELP brings to client work.

Full publications list on Google Scholar.

Have a spatial or environmental problem? Get in touch.

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